(Working Papers SES ; 524)
This paper examines how investors perceive business group membership in Korea during the COVID-19 pandemic. Stock price performance analysis reveals evidence of a time-varying and heterogeneous value of affiliation: investors discount business group affiliation during a market collapse, but are willing to pay a premium for affiliation during market recovery. Overall, this pattern is more...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 103.
This report aims to analyse how the Swiss Banking industry can strengthen its Employer Branding strategies to attract and retain late Millennials from Business Schools in Geneva by identifying which characteristics shape their workplace expectations, preferences, and needs. This research will provide recommendations based on the outcomes and findings collected, which will be linked to...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2019.
This study examines the different approaches toward video marketing by the DMOs in Austria, France and Italy and compares them with the video marketing done by Swiss DMOs and hotels. 100 samples have been analysed according to predefined criteria. The information shared in this paper can help Swiss DMOs and hotels to understand how they compare to their competitors in terms of video ...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 55.
Lavaux, the Swiss vineyard which has been part of the UNESCO World Heritage List since 2007, is renowned for its terrace vineyards, its traditions, its breath-taking views on the Geneva Lake, and its unique landscape configuration. The purpose of this report is to provide an in-depth analysis of the perception and behaviour of the public towards Lavaux, and to compare them with the promotion of...
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Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIG 167.
La Business Analyse ou analyse d'entreprise en français est en plein essor actuellement dans les sociétés. Il est important pour une entreprise de pouvoir évaluer sa maturité de Business Analyse au sein de ses projets. Les applications mobiles de nos jours sont très en vogue depuis l'apparition des smartphones et tablettes. Elles sont produites ainsi qu'utilisées par et pour des sociétés...
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In: Electronic Markets, 2014, vol. 24, no. 4, p. 235-241
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In: European Actuarial Journal, 2014, vol. 4, no. 1, p. 31-48
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In: Business & Information Systems Engineering, 2014, vol. 6, no. 4, p. 247-253
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2018.
Le présent travail poursuit comme objectif principal la création d’un business plan à l’intention de Zermatten Sports SA. Ce document permet ainsi d’apporter un cadre à l’entreprise tout en lui fournissant une meilleure compréhension de son environnement interne et externe. L’évaluation des risques, l’étude de marché, l’analyse de l’environnement et le plan financier...
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In: International Review of Applied Economics, 2019, vol. 33, no. 1, p. 51–70
The purpose of this paper is to improve our understanding of how South African economic actors react to the gradual entry of non-South African BRICS firms in their established business areas. Throughout the twentieth century, South Africa’s trade and investment activities were conducted overwhelmingly with Western countries. However, the end of apartheid coincided with significant shifts as...
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