SONAR|HES-SO

SONAR|HES-SO

SONAR|HES-SO regroupe les travaux de bachelor et master diffusables de plusieurs écoles de la HES-SO. Consultez cette page pour le détails.

En cas de question, merci de contacter les bibliothécaires de la HES-SO : bibliotheques(at)hes-so.ch

Bachelor thesis

How is the usage of video marketing for different players in the tourism industry in the alpine regions of Switzerland ; and how do they compare to their competitors in France, Austria and Italy?

    2019

1 ressource en ligne

Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2019

English This study examines the different approaches toward video marketing by the DMOs in Austria, France and Italy and compares them with the video marketing done by Swiss DMOs and hotels. 100 samples have been analysed according to predefined criteria. The information shared in this paper can help Swiss DMOs and hotels to understand how they compare to their competitors in terms of video marketing. In addition, the list of recommendation can be used in order to improve one’s video marketing.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 328338
  • RERO R009032869
Persistent URL
https://sonar.ch/hesso/documents/316847
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