Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.
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In: International journal of environmental research and public health, 2020, vol. 17, no. 24, p. 12 p
As of 27 March 2020, 199 countries and territories and one international conveyance are affected by the COVID-19 pandemic. As of the same date, Italy represents the third country worldwide in total number of cases and the first one in total number of deaths. The purpose of this study is to analyse the Italian case and identify key problem questions and lessons learned from the Italian...
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In: International journal of environmental research and public health, 2018, vol. 15, no. 9, p. 1974
While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds CERC) outlines strategies across different crisis phases and can guide crisis communication on social...
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In: International Journal of Public Health, 2014, vol. 59, no. 6, p. 889-891
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Thèse de doctorat : Università della Svizzera italiana, 2018 ; 2018INFO016.
The increasing popularity of social media has changed the web from a static repository of information into a dynamic forum with continuously changing information. Social media platforms has given the capability to people expressing and sharing their thoughts and opinions on the web in a very simple way. The so-called User Generated Content is a good source of users opinion and mining it can be...
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In: Journal of Business Ethics, 2013, vol. 118, no. 4, p. 759-775
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In: Journal of Communication Management, 2017, vol. 21, no. 2, p. 170-185
Purpose – The purpose of this paper is to investigate how and why individuals use corporate pages on Facebook with the aim of developing a usage-specific inventory of incentive factors which describe brand page utilization for consumption, participation and production behavior. Design/methodology/approach – A combined perspective of uses-and-gratifications (U&G) and social cognitive theory...
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In: Journal of communication management, 2015, vol. 19, no. 3, p. 288-302
Purpose – Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues. Design/methodology/approach – The study applies a combined perspective of uses-andgratifications (U&G) and social cognitive theory...
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