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SONAR|HES-SO

SONAR|HES-SO regroupe les travaux de bachelor et master diffusables de plusieurs écoles de la HES-SO. Consultez cette page pour le détails.

En cas de question, merci de contacter les bibliothécaires de la HES-SO : bibliotheques(at)hes-so.ch

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Texte intégral
Bachelor thesis

An Optimization Exploration of the Usage of Pinterest, to Increase Switzerland’s Awareness as a Destination, Before and During a Self-Managed Trip

    2020

Mémoire de bachelor: Haute Ecole de Gestion & Tourisme, 2020

Pinterest
Customer journey
Switzerland
Social media
Leisure tourism
English Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.
Language
  • English
Classification
Economics
Notes
  • Haute Ecole de Gestion Valais
  • Tourisme - Tourismus
  • hesso:hegvs
License
License undefined
Identifiers
  • RERO DOC 333478
Persistent URL
https://sonar.ch/hesso/documents/317027
Statistics
Document views: 114 File downloads:
  • Sahli_Carole_2020_BTWithoutAppendix.pdf: 89