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Modelling the effect of different pricing schemes on free-floating carsharing travel demand: a test case for Zurich, Switzerland

Ciari, Francesco ; Balac, Milos ; Balmer, Michael

In: Transportation, 2015, vol. 42, no. 3, p. 413-433

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    Titre
    • Modelling the effect of different pricing schemes on free-floating carsharing travel demand: a test case for Zurich, Switzerland
    Auteur
    • Ciari, Francesco. Institute for Transport Planning and Systems (IVT), ETH Zürich, Stefano-Franscini-Platz 5, 8093, Zurich, CH, Switzerland
    • Balac, Milos. Institute for Transport Planning and Systems (IVT), ETH Zürich, Stefano-Franscini-Platz 5, 8093, Zurich, CH, Switzerland
    • Balmer, Michael. Senozon AG, Schaffhauserstrasse 331, 8050, Zurich, CH, Switzerland
    Type de document
    • Postprint
    Langue
    • Anglais
    Publié dans
    • Transportation, 2015, vol. 42, no. 3, p. 413-433. Springer US; http://www.springer-ny.com
    Autre version électronique
    Identifiant OAI-PMH
    • oai:doc.rero.ch:331372
    Summary
    Fundamental changes are continuing in the carsharing industry and the rapid diffusion of free-floating carsharing is one of them. The increased size of the operators and the more frequent occurrence of direct competition among them will likely make carsharing pricing a more important issue. The problem of how carsharing demand varies with different pricing strategies is the subject of this paper. An urban-scale and activity-based state-of-the-art multi-agent modelling framework was employed to evaluate alternative pricing strategies. Based on this analysis, findings suggest that pricing strategies may induce structural changes in the spatial and journey-purpose profiles of carsharing usage, and, in addition, impact aggregate demand levels and how they are distributed diurnally. The metropolitan area of Zurich, Switzerland was used as case study.