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Haute école de gestion de Genève

A cross-cultural study of consumer's ethical orientation between French-speaking Europe and Peru

Holmberg, Alexandre ; Maeder, Eric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2017 ; TDIBM 19.

This research in international marketing ethics first looks at which aspects shape ethical behaviors for consumers. The literature review revealed the complexity of the matter with consumers making ethical decisions based on two simultaneous approaches influenced by cultural orientation, contextual environment, and personal characteristics. It then aims at comparing the ethical orientation of two...

Haute école de gestion de Genève

A comparative analysis of entrepreneurial initiatives and the draft of a financially sustainable business model for CHIP

Estermann, Tabea ; Montandon, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2017 ; TDIBM 20.

CHIC is a pedagogic initiative providing a real interdisciplinary business experience for engineering, business and design students from Lausanne. In 2016, it was expanded as the pilot project – China Hardware Innovation Platform (CHIP) – to different regions in Switzerland. Thanks to the author’s participation in the pilot project as a representative of Geneva, extensive research of...

Consortium of Swiss Academic Libraries

Acidification Threatens Southern Regions

Lamb, Robert W.

In: Environmental Conservation, 1984, vol. 11, no. 3, p. 261-261