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Université de Fribourg

The Relationships Between Culture and Behavioral Intentions Toward Services

Liu, Ben Shaw-Ching ; Furrer, Olivier ; Sudharshan, D.

In: Journal of Service Research, 2001, vol. 4, no. 2, p. 118-129

Some recent studies have shown that culture influences how consumers perceive service quality. Others have shown the relationship between perceived service quality and behavioral intentions. In this article, the authors study how culture influences behavioral intentions toward services on the basis of services marketing and cross-cultural psychology literature. They tested and found that...