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Potential analysis of the autumn as theme product in the Swiss Alps for the Dutch market specific to Switzerland Tourism’s segments

Huber, Lynn ; Broccard, Manu (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

The study of tourism demand of a specific market for a destination, during a certain period needs to consider numerous different aspects (i.e. the economy, travel trends, desti􀅶atio􀅶’s assets, et􀄐.􀍿. Few research has been conducted by the tourism marketing organization Switzerland Tourism (ST) concerning tourism during the fall season in the Swiss Alps. The Dutch market appears...