In: International Journal of Communication, 2018, vol. 12, p. 3663-3685
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...
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In: Historische Zeitschrift, 2017, vol. 305, no. 1, p. 244-245
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In: Historische Zeitschrift, 2017, vol. 304, no. 1, p. 221-223
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In: HMD Praxis der Wirtschaftsinformatik, 2015, vol. 52, no. 4, p. 636-637
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In: Historische Zeitschrift, 2017, vol. 304, no. 3, p. 810-812
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In: Historische Zeitschrift, 2017, vol. 305, no. 2, p. 483-485
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In: Altorientalische Forschungen, 2017, vol. 44, no. 2, p. 121-149
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In: Historische Zeitschrift, 2017, vol. 305, no. 3, p. 751-752
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In: HMD Praxis der Wirtschaftsinformatik, 2015, vol. 52, no. 4, p. 638-639
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In: Historische Zeitschrift, 2017, vol. 305, no. 3, p. 762-763
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