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Université de Fribourg

Research on the Strategy of Multinational Enterprises : Key Approaches and New Avenues

Dabic, Marina ; González-Loureiro, Miguel ; Furrer, Olivier

In: Business Research Quarterly (BRQ), 2014, vol. 17, p. 129-148

Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of...

Université de Fribourg

Emerging Countries’ Country-Specific Advantages (CSAs) and Competitiveness of Emerging Market Multinational Enterprises (EMNEs)

Gugler, Philippe

In: Competitiveness Review, 2017, vol. 27, no. 3, p. 194-207

Purpose – A significant stream of literature focuses on host countries’ locations when explaining why firms internalize some of their activities in specific countries. At first glance, home location schemes and specificities seem to have attracted less attention in the scientific community. The purpose of this contribution is to provide a literature review linked to the specific issue of...

Consortium of Swiss Academic Libraries

Adam Smith's Contribution to Business Ethics, Then and Now

Gonin, Michael

In: Journal of Business Ethics, 2015, vol. 129, no. 1, p. 221-236

Consortium of Swiss Academic Libraries

Interview with Ijad Madisch on "The Future of Publishing and Discussing Research”

Winter, Robert

In: Business & Information Systems Engineering, 2015, vol. 57, no. 2, p. 135-138

Consortium of Swiss Academic Libraries

Crossing the line: overcoming knowledge boundaries in enterprise transformation

Abraham, Ralf

In: Business & Information Systems Engineering, 2015, vol. 57, no. 1, p. 3-13

Haute école de gestion de Genève

Explorative market research on a family farm business in Switzerland : how can a family farm business effectively implement a marketing strategy in order to be profitable and grow in the meat industry in Switzerland ?

Weber, Jenny ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 77.

On average, three farms disappear every day in Switzerland. Small-scaled farms are the most affected by this downturn (Conrad Widmer, 2019). However, larger farms (over 50 ha) have increased. The consequence of this trend is that larger farms represent now a bigger share in Switzerland farming market, at the expense of smaller farms. How can small farms survive in this fast changing and...

Haute école de gestion de Genève

Can secondhand shops be perceived as potential successful business opportunities while simultaneously reducing the negative impact of the fashion industry in Geneva ?

Guenin, Olivia ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 97.

The fashion industry is one of the most polluting industries in the world (McFall- Johnsen, 2019). Simultaneously the industry is extremely lucrative; the business dedicated to the sale of clothing is worth around $ 1.3 trillion globally in 2016 and is forecasted to reach $1.6 trillion in value in 2020 (Sheng, 2017). The global demand for clothing is growing rapidly and therefore, there is a...

Haute école de gestion de Genève

Performing an opportunity and feasibility assessment for social enterprises to offer new services based on the circular economy

Erdenebulgan, Saikhanbayar ; Willson, Philip Edmund (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 102.

Global warming and environmental disasters are threatening the existence of humanity and businesses. As a result, many organizations and governments seek to reduce their harmful effects. They are trying to change the economic paradigm and pay more attention to social inequalities. Thus, the circular economy is a new model of an economy that can create this change. More and more businesses are...