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Université de Fribourg

Member Values Over Time : A Study of the Relationship Between Member Values, Age and Length Of Membership

Suter, Peter ; Gmür, Markus

In: Journal of Nonprofit & Public Sector Marketing, 2018, p. 1-26

Expectations from association members change over time in two respects: age and length of membership. In product and service marketing literature the fact of changing needs and expectations during a customers’ life cycle is already well explored. So far, this is not the case in the research of member in nonprofit organizations. The paper closes this research gap from a member value...

Université de Fribourg

Member Value Management in Housing Co-operatives

Suter, Peter ; Gmür, Markus

In: Genossenschaftliche Identität und Wachstum. Bericht der XVIII. Internat. Genossenschaftswissenschaftlichen Tagung IGT 2016 in Luzern, 2016, p. 73-83

Using the example of Swiss housing co-operatives, the study shows how the ndividual member value perception is influenced by the co-operative governance and what other organizational as well as individual factors are relevant in this manner. The strongest effect over all is the age of the co-op: the older a co-op is the better is the economic value for the members but on the same time the...

2 résultats 1