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Examination of perspective and feasibility of Lugano as a business tourism destination : focusing on the group meetings industry

Oulevey, Elodie ; Holleran, James (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2014.

Despite its popularity as a leisure destination, data shows that Lugano’s potential as a business tourism destination is underexploited. This shortcoming, however, is in itself rarely given due consideration, since research focusing on Lugano as such a destination is scarce. This paper looks at Lugano from this less documented angle with a focus on the meetings industry, with the goal of...