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Université de Fribourg

Public Diplomacy on Social Media : Analyzing Networks and Content

Sevin, Efe ; Ingenhoff, Diana

In: International Journal of Communication, 2018, vol. 12, p. 3663-3685

Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...

Université de Fribourg

Key Influencers in Public Diplomacy 2.0 : a Country-Based Social Network Analysis

Ingenhoff, Diana ; Calamai, Giada ; Sevin, Efe

In: Social Media + Society, 2021, vol. 7, no. 1, p. 1-12

This article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Following a two-step flow model of...

Consortium of Swiss Academic Libraries

Measuring Populist Attitudes on Three Dimensions

Schulz, Anne ; Müller, Philipp ; Schemer, Christian ; Wirz, Dominique Stefanie ; Wettstein, Martin ; Wirth, Werner

In: International Journal of Public Opinion Research, 2018, vol. 30, no. 2, p. 316-326

Consortium of Swiss Academic Libraries

Geilhorn, Barbara

Tan, Daniela

In: Asiatische Studien - Études Asiatiques, 2017, vol. 71, no. 2, p. 741-752

Università della Svizzera italiana

Exploring the behavioural base for the Swiss energy transition : The role of attitudes and heterogeneity in the preferences of electricity consumers

Motz, Alessandra ; Maggi, Rico (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2021 ; 2021ECO003.

In the context of the international climate change mitigation efforts, several countries have been scaling up their efforts to decarbonize their economies and energy systems. The restructuring of the electricity systems has brought about new challenges, among which the acceptance of the new infrastructures and technologies, and the need of ensuring an optimal level of security of supply. This...

Università della Svizzera italiana

Consumer acceptance of the energy transition in Switzerland : the role of attitudes explained through a hybrid discrete choice model

Motz, Alessandra

In: Energy policy, 2021, vol. 151, no. April, p. 15 p

While several countries progress in the energy transition, the social acceptance of new infrastructures becomes increasingly important. We focus on market acceptance, and study the preferences of Swiss households with respect to selected energy sources used for electricity generation. By applying a hybrid discrete choice model with latent variables on stated preference data, we assess...

Università della Svizzera italiana

Strategic uses of Facebook in Zika outbreak communication : implications for the crisis and emergency risk communication model

Lwin, May O. ; Lu, Jiahui ; Sheldenkar, Anita ; Schulz, Peter J.

In: International journal of environmental research and public health, 2018, vol. 15, no. 9, p. 1974

While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds CERC) outlines strategies across different crisis phases and can guide crisis communication on social...