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Marketing and pricing strategies of online pharmacies

Levaggi, Rosella ; Orizio, Grazia ; Domenighini, Serena ; Bressanelli, Maura ; Schulz, Peter J. ; Zani, Claudia ; Caimi, Luigi ; Gelatti, Umberto

In: Health policy, 2009, vol. 92, no. 2-3, p. 187-196

Internet and e-commerce have profoundly changed society, the economy, and the world of health care. The web offers opportunities to improve health, but it may also represent a big health hazard since it is a basically unregulated market with very low consumer protection. In this paper we analyze marketing and pricing strategies of online pharmacies (OPs). Our analysis shows that OPs use...

Fiscal federalism, patient mobility and the soft budget constraint : a theoretical approach

Levaggi, Rosella ; Menoncin, Francesco

In some countries the reform of public health care provision has been accompanied by a parallel process of devolution that has also entailed the organisation of health care becoming a regional competence. However, the application of fiscal federalism in the context of the provision of health care is not so straightforward due to the nature of the services involved. In this paper we will...