Università della Svizzera italiana

The benefits of synchronous collaborative information visualization : evidence from an experimental evaluation

Bresciani, Sabrina ; Eppler, Martin J.

In: IEEE Transactions on Visualization and Computer Graphics, 2009, vol. 15, no. 6, p. 1073-1080

A great corpus of studies reports empirical evidence of how information visualization supports comprehension and analysis of data. The benefits of visualization for synchronous group knowledge work, however, have not been addressed extensively. Anecdotal evidence and use cases illustrate the benefits of synchronous collaborative information visualization, but very few empirical studies have...

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

The perils of visualization : a classification of risks associated with graphic representations of information

Bresciani, Sabrina ; Eppler, Martin

In this paper, we review and classify the disadvantages and risks associated with the use of visual representations of information. We complement a review of literature with expert interviews and focus group results on the practical negative experiences with the use of visual representations of information. Based on these two sources, we distinguish between social, cognitive, and emotional risks...