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Zwischen guten Absichten und unerwarteten Nebenfolgen : Die Implementierung der Quotenregelung am Beispiel der europäischen Richtlinie “Fernsehen ohne Grenzen” = Tra buone intenzioni ed effetti inattesi : L’implementazione delle quote europee nel caso della direttiva UE “Televisione senza Frontiere”

Besio, Cristina ; Hungerbühler, Ruth ; Morici, Luca ; Prario, Benedetta

Televisione e digitale : analisi dei mutamenti delle strategie di programmazione televisiva dall'analogico al digitale = Digital television : an analysis of the changes in the television scheduling strategy with the migration from the analogic phase to the digital one

Imberti Dosi, Arianna ; Richeri, Giuseppe (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2005 ; 2005COM002.

The principal aim of the present study is the analysis of the changes in the television scheduling strategy with the migration from the analogic phase to the digital one. The digitalisation of the television signal (terrestrial, by satellite or cable) deeply changes the sector of audio-visual media taking new actors on stage and imposing the definition of new rules. Obviously, every context has...

Perché emerge la resistenza a cambiare i tratti dell'identità organizzativa?

Illia, Laura

Questo lavoro di ricerca documenta i risultati empirici qualitativi e quantitativi di un caso di studio sul cambiamento identitario de facto di un’organizzazione. In base ad un approccio che integra la prospettiva cognitiva a quella cognitiva psicologica, viene definito un modello teorico che discute perché in situazione di cambiamento i membri dell’organizzazione percepiscono una minaccia...

Un nuovo indirizzo alla facoltà di comunicazione

Botturi, Luca ; Cantoni, Lorenzo ; Poglia, Edo

Instructional design & learning technology standards : an overview

Botturi, Luca

Understanding and managing knowledge-intensive conversations : an appreciative reading of the literature on conversations in organizations and an integrative approach for their management

Mengis, Jeanne ; Eppler, Martin J.

This article argues for the central role of conversations in knowledge-transformation processes in organizations. Given the importance attributed to conversations in the literature, but also the many conversational routines that often prevent knowledge creation and sharing, an integrative approach for managing knowledge-intensive conversations is needed. The article reviews the academic...

L'evoluzione dei generi televisivi nei principali paesi europei ed extraeuropei = The evolution of television genres in the principal european and non-european countries

Granelli, Susanna ; Saxer, Ulrich (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2002 ; 2002COM001.

This research examines the temporal evolution of television broadcasting genres, focusing on a comparative analysis of these in the major European and non-European countries, with special attention to Italy. One of the principal objectives of the research is to highlight the similarities and differences between such genres, and to map out their future developments. An ulterior objective is to...

Nuove prospettive di marketing urbano : costruire strategie in rete = New perspectives of urban marketing : building network strategies

Chiapparino, Claudio ; Fiocca, Renato (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2004 ; 2004COM003.

New perspectives of urban marketing suggest to build network strategies to improve cities attractiveness. Isolated quantitative researches cannot represent the multidimensional urban value. So this research, applied to the case of the Lugano area, use a basic qualitative factor of the urban value: stakeholders perception analysis in order to evaluate strengths and weakness, opportunities and...

L’umorismo in pubblicità : Una valutazione dell’impatto dell’umorismo nella pubblicità a scopo sociale. = Humour in advertising : impact of humour on the social advertising

Pedrini, Pier Paolo ; Fiocca, Renato (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2005 ; 2005COM001.

This thesis aims to discover the motivations leading a company to communicate through humour. Humour is seen as a language in order to understand where, how and when it is usefully used. After an historical and philosophical introduction (Chapter 2), whose purpose is to show the most important schools of thought which developed over the centuries (and sometimes also overlapped) to explain the...

E2ML : Educational Environment Modeling Language

Botturi, Luca ; Colombetti, Marco (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2003 ; 2003COM001.

This study moves from the consideration of the communication dynamics within the instructional design practice. With the introduction of electronic media, the design of educational environments in Higher Education has ceased to be a craftsmanship activity, and has acquired some features proper of mass production. This makes communication a more and more critical issue in design. The original goal...