In: International Journal of Communication, 2020, vol. 14, p. 4343-4363
This study analyzes cultural mediation in international exchange participant blogs, exploring their significance for relational public diplomacy. We recognize exchange participant blogs as a site of public diplomacy at work. Moving beyond the dominant assumption guiding exchange programs as exporting values and ideas to foreign publics, we consider the extent to which the public engages in...
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In: International Journal of Communication, 2018, vol. 12, p. 3663-3685
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...
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In: International Journal of Communication, 2018, vol. 12, p. 4507-4532
Although country image and its potential spillover effects are central research topics in international public relations and public diplomacy, there is a lack of research regarding the effect that political leaders’ images have on those of their home countries. Previous research does indicate that a political leader might be highly influential in terms of attracting benefits for their...
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In: The Proceedings of the International History of Public Relations Conference, 2015, p. 232-248
The relationship between public relations (PR) and journalism is mostly conceived of as between “interdependent systems” (Grossenbacher, 1986: 730). In this context, Löffelholz mentions evidence of a “co-evolutionary development of journalism and public relations” that “has not to date been systematically pursued” (Löffelholz, 2004: 472; emphasis author's own). To do so would...
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In: Medien & Zeit, 2017, vol. 32, no. 2, p. 56-67
Die kommunikationswissenschaftliche Beschäftigung mit Fachidentität hat in den letzten zwei Jahrzehnten stark zugenommen. Während sozialwissenschaftlich- empirische Studien vor allem aktuelle Fachinhalte mit Blick auf die verwendeten Theorien, Methoden und Gegenstände betrachten, befassen sich Beiträge aus einer fachhistorischen Perspektive verstärkt mit der institutionellen, personellen...
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In: Digital Journalism, 2017, vol. 5, no. 1, p. 44-60
The aim of this paper is to explore and discuss how newsroom restructuring in favour of cross-media news production is changing news production practices and to what extent media-specific norms, values and practices impede the strategy for change. In doing so, we use the structuration theory of Anthony Giddens as theoretical framework. With his concept of the dynamic relationship between...
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In: Public Relations Review, 2016, vol. 42, p. 748-758
There are many research findings and some theoretical models regarding the interaction between journalism and public relations (PR). But only scarce research has been done so far on the historical perspective of this relationship, which is also called co-evolution of PR and journalism. The aim of this article is to make a first step into the analysis of this co-evolution with a focus on the...
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In: Social Media + Society, 2021, vol. 7, no. 1, p. 1-12
This article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Following a two-step flow model of...
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In: Studies in Communication Sciences, 2019, vol. 19, no. 1, p. 7-23
In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall picture of the growth in the field (in terms of student numbers, resources and activities), look at diversity in terms of topics (two clusters are identified and ...
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In: Studies in Communication Sciences, 2018, vol. 18, no. 2, p. 247-266
The aim of this study is to explore the existing differences in (regional) country identity between the two biggest language regions of Switzerland, and the effects that differently-framed public diplomacy messages have on these country identities. To analyze the heterogeneous dimensions of regional country identity in the two language regions and the effects of public diplomacy messages, an...
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