In: Les Cahiers du CEDIMES, 2011, vol. 2, p. 43-63
Nous étudions de manière comparative la compatibilité perçue par les managers entre responsabilité économique et responsabilité sociale de l'entreprise. Différentes théories aboutissent à des visions alternatives des responsabilités de l'entreprise. Nos hypothèses lient des différences au plan de la culture, des systèmes de gouvernance d'entreprise, et d'enseignement du...
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In: Managerial and Decision Economics, 2015, vol. 36, p. 139-157
Performance is the lifeblood of a firm’s management. Performance itself depends on the adaptation of strategy based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this...
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In: Journal of Financial Services Marketing, 2018, vol. 23, p. 234-243
This study focuses on the development of a customer experience ecosystem during a journey which is embedded in meso- and macro-layers. Using the critical incident technique, the author collected in-depth interview data from bank customers in Switzerland and Iran to empirically study this ecosystem, including customer– company interaction in the micro-layer and social context of the...
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In: Management International Review, 2020, vol. 60, p. 287-314
Many single-country studies have examined compatibility between the individual values of the employee and organizational cultural values, typically referred to as person-organization (P-O) fit. However, little progress has been made in understanding whether P-O fit relationships generalize across countries and, if so, whether and how societal values impact this relationship. Because of this...
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In: Journal of Services Marketing, 2020, vol. 34, no. 3, p. 299-316
Purpose – The growing service sector has experienced several revolutions that have transformed the way services are created and delivered. In parallel, services increasingly pique the interest of scholars, resulting in an expanding body of knowledge. Accordingly, it is time to reflect on extant service research, assess its boundaries, and think about its future. This paper aims to consider...
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In: Journal of International Management, 2020, vol. 26, p. 1-18
We examine the direct relationships for both individual values and organizational-level culture on the quality of leader-member exchange (LMX) in a multilevel, multi-society study. In addition, we investigate the moderating roles of organizational- and societal- level cultures. Using 2343 respondents from 12 samples, we performed hierarchical linear modelling analysis and found that...
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In: International Journal of Communication, 2020, vol. 14, p. 4343-4363
This study analyzes cultural mediation in international exchange participant blogs, exploring their significance for relational public diplomacy. We recognize exchange participant blogs as a site of public diplomacy at work. Moving beyond the dominant assumption guiding exchange programs as exporting values and ideas to foreign publics, we consider the extent to which the public engages in...
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In: International Journal of Communication, 2018, vol. 12, p. 3663-3685
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...
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In: International Journal of Communication, 2018, vol. 12, p. 4507-4532
Although country image and its potential spillover effects are central research topics in international public relations and public diplomacy, there is a lack of research regarding the effect that political leaders’ images have on those of their home countries. Previous research does indicate that a political leader might be highly influential in terms of attracting benefits for their...
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In: The Proceedings of the International History of Public Relations Conference, 2015, p. 232-248
The relationship between public relations (PR) and journalism is mostly conceived of as between “interdependent systems” (Grossenbacher, 1986: 730). In this context, Löffelholz mentions evidence of a “co-evolutionary development of journalism and public relations” that “has not to date been systematically pursued” (Löffelholz, 2004: 472; emphasis author's own). To do so would...
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