Refine my results

Language

Université de Fribourg

Le dilemme entre responsabilité économique et responsabilité sociale de l'entreprise : une étude comparative

Usunier, Jean-Claude ; Furrer, Olivier ; Furrer-Perringjaquet, Amandine

In: Les Cahiers du CEDIMES, 2011, vol. 2, p. 43-63

Nous étudions de manière comparative la compatibilité perçue par les managers entre responsabilité économique et responsabilité sociale de l'entreprise. Différentes théories aboutissent à des visions alternatives des responsabilités de l'entreprise. Nos hypothèses lient des différences au plan de la culture, des systèmes de gouvernance d'entreprise, et d'enseignement du...

Université de Fribourg

Robust Imitation Strategies

Sudharshan, D. ; Furrer, Olivier ; Arakoni, Ramesh A

In: Managerial and Decision Economics, 2015, vol. 36, p. 139-157

Performance is the lifeblood of a firm’s management. Performance itself depends on the adaptation of strategy based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this...

Université de Fribourg

The Customer Experience Ecosystem in Two Cultural Contexts

Barari, Mojtaba ; Furrer, Olivier

In: Journal of Financial Services Marketing, 2018, vol. 23, p. 234-243

This study focuses on the development of a customer experience ecosystem during a journey which is embedded in meso- and macro-layers. Using the critical incident technique, the author collected in-depth interview data from bank customers in Switzerland and Iran to empirically study this ecosystem, including customer– company interaction in the micro-layer and social context of the...

Université de Fribourg

A Cross-Cultural Examination of Person-Organization Fit : Is P-O Fit Congruent with or Contingent on Societal Values?

Treviño, Len J. ; Egri, Carolyn P. ; Ralston, David A. ; Naoumova, Irina ; Li, Yongjuan ; Darder, Fidel León ; de la Garza Carranza, María Teresa ; Furrer, Olivier

In: Management International Review, 2020, vol. 60, p. 287-314

Many single-country studies have examined compatibility between the individual values of the employee and organizational cultural values, typically referred to as person-organization (P-O) fit. However, little progress has been made in understanding whether P-O fit relationships generalize across countries and, if so, whether and how societal values impact this relationship. Because of this...

Université de Fribourg

Twenty-seven Years of Service Research : a Literature Review and Research Agenda

Furrer, Olivier ; Yu Kerguignas, Jie ; Delcourt, Cécile ; Gremler, Dwayne D.

In: Journal of Services Marketing, 2020, vol. 34, no. 3, p. 299-316

Purpose – The growing service sector has experienced several revolutions that have transformed the way services are created and delivered. In parallel, services increasingly pique the interest of scholars, resulting in an expanding body of knowledge. Accordingly, it is time to reflect on extant service research, assess its boundaries, and think about its future. This paper aims to consider...

Université de Fribourg

The Quality of Leader-Member Exchange (LMX) : a Multilevel Analysis of Individual-level, Organizational-level and Societal-level Antecedents

Terpstra-Tong, Jane ; Ralston, David A. ; Treviño, Len J. ; Naoumova, Irina ; de la Garza Carranza, María Teresa ; Furrer, Olivier ; Li, Yongjuan ; Darder, Fidel León

In: Journal of International Management, 2020, vol. 26, p. 1-18

We examine the direct relationships for both individual values and organizational-level culture on the quality of leader-member exchange (LMX) in a multilevel, multi-society study. In addition, we investigate the moderating roles of organizational- and societal- level cultures. Using 2343 respondents from 12 samples, we performed hierarchical linear modelling analysis and found that...

Université de Fribourg

Cultural Mediation in International Exchange Programs : Personalization, Translation, and Coproduction in Exchange Participant Blogs

Lee, Kyung Sun ; Ingenhoff, Diana

In: International Journal of Communication, 2020, vol. 14, p. 4343-4363

This study analyzes cultural mediation in international exchange participant blogs, exploring their significance for relational public diplomacy. We recognize exchange participant blogs as a site of public diplomacy at work. Moving beyond the dominant assumption guiding exchange programs as exporting values and ideas to foreign publics, we consider the extent to which the public engages in...

Université de Fribourg

Public Diplomacy on Social Media : Analyzing Networks and Content

Sevin, Efe ; Ingenhoff, Diana

In: International Journal of Communication, 2018, vol. 12, p. 3663-3685

Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...

Université de Fribourg

A Political Leader's Image in Public Diplomacy and Nation Branding : The Impact of Competence, Charisma, Integrity, and Gender

Ingenhoff, Diana ; Klein, Susanne

In: International Journal of Communication, 2018, vol. 12, p. 4507-4532

Although country image and its potential spillover effects are central research topics in international public relations and public diplomacy, there is a lack of research regarding the effect that political leaders’ images have on those of their home countries. Previous research does indicate that a political leader might be highly influential in terms of attracting benefits for their...

Université de Fribourg

The Co-Evolution of Public Relations and Journalism : a First Contribution to its Systematic Review

Schönhagen, Philomen ; Meissner, Mike

In: The Proceedings of the International History of Public Relations Conference, 2015, p. 232-248

The relationship between public relations (PR) and journalism is mostly conceived of as between “interdependent systems” (Grossenbacher, 1986: 730). In this context, Löffelholz mentions evidence of a “co-evolutionary development of journalism and public relations” that “has not to date been systematically pursued” (Löffelholz, 2004: 472; emphasis author's own). To do so would...