Università della Svizzera italiana

eLearning courses about national tourism destinations : destination management organizations’ offers and travel agents’ perceptions and motivations

Kalbaska, Nadzeya ; Cantoni, Lorenzo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; COM2013010.

A broad number of studies have been undertaken so far both by the academic research and by industry communities on the use of the internet for educational purposes. However, very limited research has been done previously on the use of Information and Communication Technologies (ICTs) as educational and training modes within the hospitality and tourism field. Travel agent training,...

Università della Svizzera italiana

Usability evaluation of an eLearning course presenting a regional destination : the case of “Ticino Switzerland Travel Specialist”

Kalbaska, Nadzeya ; Jovic, Angelina ; Cantoni, Lorenzo

In: e-review of tourism research, 2012, vol. 10, no. 2, p. 31-34

In recent years Destination Management Organizations (DMOs) have started to offer eLearning courses, which train travel agents and tour operators to promote better tourism destinations. eLearning courses increase marketing activities of a DMO also they meet the needs of travel agents, who are in search of new unique selling points in the threatening context of eTourism disintermediation....

Università della Svizzera italiana

Destination online travel reviews : An argumentative and textual genre perspective

De Ascaniis, Silvia ; Cantoni, Lorenzo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM006.

Information and communication practices relating to tourism, as they occur in the frame of the so-called web 2.0, constitute a peculiar context where communicative interactions assume specific features. Prospective tourists face several challenges when making travel decisions because of the very nature of tourism products, which are intangible and perishable, and because of the extraordinary...

Università della Svizzera italiana

eLearning in tourism and hospitality : a map

Cantoni, Lorenzo ; Kalbaska, Nadzeya ; Inversini, Alessandro

In: Journal of hospitality, leisure, sport and tourism education, 2009, vol. 8, no. 2, p. 148 – 156

The impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to...