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Examination of perspective and feasibility of Lugano as a business tourism destination : focusing on the group meetings industry

Oulevey, Elodie ; Holleran, James (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2014.

Despite its popularity as a leisure destination, data shows that Lugano’s potential as a business tourism destination is underexploited. This shortcoming, however, is in itself rarely given due consideration, since research focusing on Lugano as such a destination is scarce. This paper looks at Lugano from this less documented angle with a focus on the meetings industry, with the goal of...

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Best strategy through Marketing Alliances for Switzerland Tourism North America

Bourquin, Charlotte ; Holleran, James (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2013.

Having partnerships with Marketing Alliances has been proved to be an effective way for Switzerland Tourism North America to push the Destination promotion and sales as well as increase the awareness of Switzerland with the network. The two existing partnerships are with Virtuoso and Signature Travel Network, both luxury/leisure focused companies. Particularly successful results have been...

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