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Micro-cultural differences in Switzerland : The effectiveness of targeted promotional messages in the field of organ donation

Dunkel, Anke ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011 ; 2011COM006.

Public information campaigns have played an important role in increasing awareness of organ donation and the need for more organ donors. In a recent study, it was found that awareness and knowledge, regarding organ donation, represented only two of several factors in people’s decisions to engage in organ donation-related behaviors (Schulz et al., 2006). In addition, it was noted that the...