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Best strategy through Marketing Alliances for Switzerland Tourism North America

Bourquin, Charlotte ; Holleran, James (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2013.

Having partnerships with Marketing Alliances has been proved to be an effective way for Switzerland Tourism North America to push the Destination promotion and sales as well as increase the awareness of Switzerland with the network. The two existing partnerships are with Virtuoso and Signature Travel Network, both luxury/leisure focused companies. Particularly successful results have been...