In: Somnologie - Schlafforschung und Schlafmedizin, 2005, vol. 9, no. 4, p. 203-209
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In: Journal of Management & Organization, 2012, vol. 18, no. 1, p. 36-52
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A longitudinal field experiment was carried out over a period of two weeks to examine the influence of product aesthetics and inherent product usability. A 2 x 2 x 3 mixed design was used in the study, with product aesthetics (high / low) and usability (high / low) being manipulated as between-subjects variables and exposure time as a repeated-measures variable (3 levels). A sample of 60 mobile...
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