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Understanding the intention-behaviour gap in eco-friendly consumption : why consumers’ eco-friendly purchase intentions differ from their actual purchasing behaviour ?

Teixeira, Stefanie ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 105.

Due to current global challenges, changes in consumer behaviour are required for an eco-friendly development based on responsible demand (Hirsch and Terlau, 2015). However, a difference between intentions towards eco-friendly consumption and actual behaviour has been observed (Hirsch and Terlau, 2015). For instance, 30% to 50% of consumers mentioned intend to purchase eco-friendly products,...