Thèse de doctorat : Università della Svizzera italiana, 2014 ; 2014COM002.
Today, companies operate in a dynamic environment, characterized by fast technological development, vast competition and globalization as well as constant changes in the market which has led to the growing awareness of the importance of developing long term, profitable relationships with various stakeholders or partners. Combined with the emergence of social media during the 1990s that...
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Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM002.
This study deals with entrepreneurial activities for which there has been growing interest in academic research in recent years. Research has shown that the risk of failure among new ventures can be estimated at more than 50% in the first year, rising to 85% over three years. Such a rate of failure suggests that new business development is problematic. Against this background, the overall...
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Thèse de doctorat : Università della Svizzera italiana, 2011.
The existence of continuous buyer-seller relationships in business-to- business markets has been evidenced in numerous empirical studies and more recently acknowledged in marketing in general. Research shows that the critical process in the development of business relationships is interaction (Håkansson et al., 2009). This study deals with the interactive behaviours of actors and focuses on...
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Thèse de doctorat : Università della Svizzera italiana, 2006 ; 2006COM005.
This thesis, starting from the debate on museum’s roles and functions in modern society, raises some questions on the main issues museums have to face with the changes in contemporary society. The title of the research suggests the adoption of an alternative approach to the study and analysis of traditional museum’s activities, in fact the specific aim of this study is to present the museum...
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