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French-speaking Swiss coffee consumer habits and coffee farmers’ living conditions

Dupont-Wuillemin, Fanny ; Shepherd, Mark (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 75.

The coffee industry and particularly coffee producers are facing difficult and challenging times. For years coffee prices have been falling and therefore producers have seen their revenue shrinking. This situation can be somewhat counterintuitive for French-speaking Swiss coffee consumers who have seen the selling price of their caffeine intake increase over time. However, the drop in coffee...

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The influence of Green Nudges in a marketing strategy to reduce consumption of natural resources for packaging while maintaining or increasing profits

Mueller, Nadja Jennifer ; Shepherd, Mark (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 95.

Environmental pollution became a serious problem and is impacting our planet today. According to the World Economic Forum, plastic “is one of the world’s leading drivers of climate change”. Literature states that cardboard boxes, such as Tetra Pak, require less natural resources than plastic bottles. Making a change and decreasing environmental pollution requires the active involvement...

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