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    Haute école de gestion de Genève

    Quinoa steaks : can the Latin American city Lima be the next target market for this meat substitute ?

    Senra Rojas, Angela ; Depetris-Chauvin, Nicolas (Dir.)

    Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 68.

    The market for meat substitutes has been booming in recent years. According to a study published by Fortune Business Insights, it was worth USD 4.4 billion in 2018 and is projected to almost double by 2026, with a CAGR1 of 8.4%. The rising popularity of the vegan diet as well as the growing interest in food safety and the environment have placed these alternatives in a prominent position...