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An Optimization Exploration of the Usage of Pinterest, to Increase Switzerland’s Awareness as a Destination, Before and During a Self-Managed Trip

Sahli, Carole ; Varini, Kate (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.

Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.