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The Effects of Public Diplomacy on Country Identity in Countries with Different Language Regions and Cultures : the Case of Switzerland

Ingenhoff, Diana ; Richner, Dominique

In: Studies in Communication Sciences, 2018, vol. 18, no. 2, p. 247-266

The aim of this study is to explore the existing differences in (regional) country identity between the two biggest language regions of Switzerland, and the effects that differently-framed public diplomacy messages have on these country identities. To analyze the heterogeneous dimensions of regional country identity in the two language regions and the effects of public diplomacy messages, an...