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Viral marketing strategy for Wiil Ltd.

Pestalozzi, Leonard ; Bonazzi, Riccardo (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

This thesis aims to test out the credibility of past research done on viral marketing principles combined with the use of emotions to use in short video campaigns to reach viral success. In parallel, it also tests out how well a panel of experts can predict the outcome of video marketing campaigns using an iterative prediction method. Two batches of three videos each were created and posted,...