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    Haute école de gestion de Genève

    An analysis of costs and margins in the value chain of Fair Trade coffee : is Fair Trade fair to the consumer?

    Naef, Adrien ; Piller, Robert (Dir.)

    Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 66.

    In this Bachelor Thesis, we research the role of the different actors of the value chain of coffee and their share of the value of the coffee that is finally sold to end- consumers. We then analyse and compare the various costs and margins incurred by Fair Trade and regular coffee. The aim of this research is to better understand how value is allocated in the final retail price of coffee sold...