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The influence of Green Nudges in a marketing strategy to reduce consumption of natural resources for packaging while maintaining or increasing profits

Mueller, Nadja Jennifer ; Shepherd, Mark (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 95.

Environmental pollution became a serious problem and is impacting our planet today. According to the World Economic Forum, plastic “is one of the world’s leading drivers of climate change”. Literature states that cardboard boxes, such as Tetra Pak, require less natural resources than plastic bottles. Making a change and decreasing environmental pollution requires the active involvement...