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The digital privacy paradox

Zurbirggen, Gina ; Markus, Gabor (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 76.

Over the past 10 years, numerous scandals involving personal data shocked the world. In 2013, the whistle blower Edward Snowden came forward and disclosed various worldwide government surveillance programs (Jill Lepore, 2019). In 2018 the Cambridge Analytica scandal erupted, revealing that the so-called behavior changing agency had without consent harvested the personal data of millions of...

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Sustainability and fashion : are students from the Haute École de Gestion willing to change their consumer behavior toward fast fashion ?

Gomes De Sousa, Marlène ; Markus, Gabor (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 92.

Today, millennials and generation Z represent the two largest generations in the world and have the most important buying power. In a time when sustainability and climate change are strongly mediatized, understanding how those two generations perceive and consume items derived from the fashion industry, the second most polluting industry in the world, is essential. Composed mostly of...

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