Over the past 10 years, numerous scandals involving personal data shocked the world. In 2013, the whistle blower Edward Snowden came forward and disclosed various worldwide government surveillance programs (Jill Lepore, 2019). In 2018 the Cambridge Analytica scandal erupted, revealing that the so-called behavior changing agency had without consent harvested the personal data of millions of...
Today, millennials and generation Z represent the two largest generations in the world and have the most important buying power. In a time when sustainability and climate change are strongly mediatized, understanding how those two generations perceive and consume items derived from the fashion industry, the second most polluting industry in the world, is essential. Composed mostly of...
