In order to meet the need for NMR reference compounds in the study of tautomeric azo dyes, two series of azo dyes, derived from 3-methyl-1-phenyl-4- (phenyldiazenyl)-1H-pyrazol-5-amine and 5-methyl-2-phenyl-4-(2- phenylhydrazono)-2,4-dihydro-3H-pyrazol-3-one, have been studied by using molecular spectroscopy (UV–Vis and NMR) and quantum-chemical calculations (M06- 2X/TZVP) in solution. The...