(Travail de recherche réalisé dans le cadre du Master of Science HES-SO en Sciences de l'information à la Haute école de gestion de Genève (HEG-GE), Filière Information documentaire, 2018)
Alexa is a tool that can easily be confused by name with the voice device that Amazon proposes, but in reality, it is a web traffic tool. Very little is known about how it functions and where it gets data from. With so little information available, how is it possible to know whether the tool is of good value or not. The ability to compare Alexa with other tools such as Google Analytics gives...
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