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Disentangling individual phases in the hunted vs. farmed meat supply chain : exploring hunters’ perceptions in Italy

Marescotti, Maria Elena ; Demartini, Eugenio ; Gibbert, Michael ; Viganò, Roberto ; Gaviglio, Anna

In: Foods, 2021, vol. 10, no. 1, p. 15 p

The growing body of literature concerning the hunted wild game meat (HWGM) supply chain is mainly focused on the final consumer, while little is known about upstream production processes. Even though the hunter plays a central role here, it is not well understood how hunters themselves perceive their role in the various phases of the production process. The present study explores Italian...

Experimental evidence of unethical gift reconstruction in consumer moral reasoning

Pizzetti, Marta ; Seele, Peter ; Gibbert, Michael

There are empirical evidences that consumers do not walk the talk. Although they express a preference for ethical products, they often consume indifferently. Nonetheless, we know little about the factors that facilitate unethical consumption. This article uses the experimental method to investigate the unethical consumption in the gifting experience context and the impact of psychological...