Università della Svizzera italiana

Firms talk, suppliers walk : analyzing the locus of greenwashing in the blame game and introducing ‘vicarious greenwashing’

Pizzetti, Marta ; Gatti, Lucia ; Seele, Peter

In: Journal of business ethics, 2019, p. 51 p

Greenwashing is a phenomenon that is linked to scandals that often occur at the supply-chain level. Nevertheless, research on this subject remains in its infancy; much more is needed to advance our understanding of stakeholders’ reactions to greenwashing. We propose here a new typology of greenwashing, based on the locus of discrepancy, i.e. the point along the supply-chain where the...