Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 75.
The coffee industry and particularly coffee producers are facing difficult and challenging times. For years coffee prices have been falling and therefore producers have seen their revenue shrinking. This situation can be somewhat counterintuitive for French-speaking Swiss coffee consumers who have seen the selling price of their caffeine intake increase over time. However, the drop in coffee...
|
