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Argumentative misalignments in the controversy surrounding fashion sustainability

Greco, Sara ; De Cock, Barbara

In: Journal of pragmatics, 2021, vol. 174, no. March, p. 55-67

In light of the ongoing public controversy surrounding fashion sustainability, this paper sets out to identify misalignments that relate to the definitions of sustainable fashion. It does so by examining the discourse of different agents in this polylogical argumentation - fashion companies and the European Parliament as well as citizens, small brands and NGOs - as revealed through documents...