Université de Fribourg

Perceived Attractiveness of Structured Financial Products : The Role of Presentation Format and Reference Instruments

Anic, Vladimir ; Wallmeier, Martin

In: Journal of Behavioral Finance, 2020, vol. 21, no. 1, p. 78-102

Structured equity-linked products hold a strong position in the asset universe in Europe although they are often considered to be overly complex. Their risk and return profi le is typically presented by simple payoff diagrams and verbal descriptions. We propose to complement the payoff diagrams with information on the payoff's probability distribution and study different presentation formats...

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2 Anić, Vladimir