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Haute Ecole de Gestion & Tourisme

Analysis of the business strategy of First Light Travel in terms of sustainability

Wiederkehr, Martina ; Baumgartner, Christian (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

Sustainability issues become worldwide more important in various different sectors, also the tourism industry is part of this movement. Tourism has grown immensely during the last decades and has established itself as an important economic sector worldwide. Tourism businesses have impacts on the economy, communities and the environment and should thus revise their business strategies to keep...

Haute Ecole de Gestion & Tourisme

Elaboration of a catalogue of measures to decrease touristic climate impact : Developed for the Switzerland Travel Centre UK

Bruchez, Julia ; Baumgartner, Christian (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

This study analyses how a tour operator can decrease the touristic climate impact by an elaborated catalogue of measures, whereby each measure is analysed by means of different criteria as to their effectiveness and market acceptance. The measures serve as a basis for recommendations to the Switzerland Travel Centre in London, UK. An approach of literature research and qualitative research,...

2 results 1