Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.
This thesis aims to test out the credibility of past research done on viral marketing principles combined with the use of emotions to use in short video campaigns to reach viral success. In parallel, it also tests out how well a panel of experts can predict the outcome of video marketing campaigns using an iterative prediction method. Two batches of three videos each were created and posted,...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
The research focuses on two main aspects, which are international ICT trends in the MICE industry before the COVID-19, as well as the changes in the MICE industry caused by the COVID-19 situation particularly in Switzerland. Therefore, aims to answer the research question which is “What are the international ICT trends in the MICE industry and how could they be applied to the Swiss market...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Social media is an essential marketing tool; platforms such as Instagram are important for companies as it gives a visual aspect for followers to identify themselves with. Through diverse researches, success factors have been identified and compared with results obtained by analyzing Six Senses Douro Valley’s strategy used on the platform. The aim is to determine the impact of Instagram...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
India’s art industry has gained national and international exposure and enjoyed an increase in the public’s interest. This has been stimulated by the emergence of a growing number of cultural initia-tives, such as important art biennales. The art industry plays a vital role in improving the country’s cultural value and attractiveness to visitors. Nevertheless, female artists remain...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
With demographic changes and competition from emerging destinations, lower- altitude small alpine destinations are facing unprecedented challenges to appeal to new tourist demands, such is the case of the Trient Valley—an alpine destination from the 18th century. The herein presented research study looks into the question—will there be a new opportunity for the Trient Valley by developing...
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[Zürich] : Hans Weiss Bibliotheca Gastronomica, 2012
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2019.
This study examines the different approaches toward video marketing by the DMOs in Austria, France and Italy and compares them with the video marketing done by Swiss DMOs and hotels. 100 samples have been analysed according to predefined criteria. The information shared in this paper can help Swiss DMOs and hotels to understand how they compare to their competitors in terms of video ...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2018.
The project Territet Belle Époque is a complex of culture and leisure gathering an exclusive hotel accommodation, an exceptional Belle Époque event room, a museum of Swiss tourism and hospitality and a souvenir shop / library. This bachelor thesis focuses on this last part, the boutique and the creation of its commercial strategy and is the last element that the Association Territet 2018...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2018.
Because of its continuous growth, tourism is becoming one of the largest industries in the world. The impacts of tourism and especially of mass tourism have proven to be harmful for both the natural environment and the local inhabitants of the visited areas. This leads to the necessity to develop alternative forms of tourism that will ensure a global sustainable development. This paper...
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