Università della Svizzera italiana

Communication and management : Researching corporate communication and knowledge communication in organizational settings

Lurati, Francesco ; Eppler, Martin J.

In: Studies in communication sciences, 2006, vol. 6, no. 2, p. 75-98

This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each...

Università della Svizzera italiana

The benefits of synchronous collaborative information visualization : evidence from an experimental evaluation

Bresciani, Sabrina ; Eppler, Martin J.

In: IEEE Transactions on Visualization and Computer Graphics, 2009, vol. 15, no. 6, p. 1073-1080

A great corpus of studies reports empirical evidence of how information visualization supports comprehension and analysis of data. The benefits of visualization for synchronous group knowledge work, however, have not been addressed extensively. Anecdotal evidence and use cases illustrate the benefits of synchronous collaborative information visualization, but very few empirical studies have...

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

Building and managing strategic alliances in technology-driven start-ups : a critical review of literature

Comi, Alice ; Eppler, Martin J.

In this article, we critically review the current literature on alliance formation and management with a particular emphasis on small businesses, and on managerial implications for start-up enterprises. In the beginning of the article, we discuss the advantages and the challenges of inter-organizational collaboration, by taking the perspective of technology-driven start-ups operating in...

Università della Svizzera italiana

A process-based classification of knowledge maps and application examples

Eppler, Martin J.

In: Knowledge and process management, 2008, vol. 15, no. 1, p. 59-71

This article discusses pragmatic ways of classifying knowledge maps to give an overview of their application contexts and formats. In the article, we show where and how the term knowledge map has been previously used and what criteria must be met in a sound and useful knowledge map classification that can support knowledge management processes. Various classification principles are presented and...

Università della Svizzera italiana

Visual representations in knowledge management : framework and cases

Eppler, Martin J. ; Burkhard, Remo A.

In: Journal of knowledge management, 2007, vol. 11, no. 4, p. 112-122

The purpose of this article is to explore the potential of visualization for corporate knowledge management. The employed methodology consists of a taxonomy of visualization formats that are embedded in a conceptual framework to guide the application of visualization in knowledge management according to the type of knowledge that is visualized, the knowledge management objective, the target...

Università della Svizzera italiana

Making strategy work : a literature review on the factors influencing strategy implementation

Li, Yang ; Guohui, Sun ; Eppler, Martin J.

Although numerous studies acknowledge that strategies frequently fail not because of inadequate strategy formulation, but because of insufficient implementation, strategy implementation has received less research attention than strategy formulation. In this study, we review the factors that enable or impede effective strategy implementation, and survey the state-of-the-art in this domain. We...

Università della Svizzera italiana

Communicating with diagrams: how intuitive and cross-cultural are business graphics? : results of image sorting experiments with strategy students in the United Kingdom and China

Eppler, Martin J. ; Ge, Jianxin

This article reports on the results of an intercultural card sorting experiment with 104 students in Beijing and Cambridge to identify similarities and differences in the interpretation of visual business communication formats. The results show that English and Chinese strategy students differ dramatically in terms of their similarity and grouping decisions of business diagrams. The results...

Università della Svizzera italiana

Visual strategizing : the systematic use of visualization in the strategy process

Eppler, Martin J. ; Platts, Ken ; Kazancioglu, Emre

In this article, we examine the use of visual representations for the business strategy process (from strategic analysis and strategy development to strategic planning and implementation). Starting with a review of literature, we show that visualization can address many of the cognitive, social, and emotional challenges of the strategy process, if visualization is understood as a participatory...

Università della Svizzera italiana

Knowledge integration in face-to-face communication and the moderating effect of a collaborative visualization tool

Mengis, Jeanne ; Eppler, Martin J.

This paper sheds light on the communication process through which experts and decision makers integrate their domain specific knowledge in decision making situations and argues for the benefit of software-supported visualization of contributions. Understanding both decision making and knowledge integration as communicative processes, we present a short review of literature on the concept of...