In: International Journal of Communication, 2020, vol. 14, p. 4343-4363
This study analyzes cultural mediation in international exchange participant blogs, exploring their significance for relational public diplomacy. We recognize exchange participant blogs as a site of public diplomacy at work. Moving beyond the dominant assumption guiding exchange programs as exporting values and ideas to foreign publics, we consider the extent to which the public engages in...
|
In: International Journal of Communication, 2018, vol. 12, p. 3663-3685
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...
|
In: International Journal of Communication, 2018, vol. 12, p. 4507-4532
Although country image and its potential spillover effects are central research topics in international public relations and public diplomacy, there is a lack of research regarding the effect that political leaders’ images have on those of their home countries. Previous research does indicate that a political leader might be highly influential in terms of attracting benefits for their...
|
In: Social Media + Society, 2021, vol. 7, no. 1, p. 1-12
This article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Following a two-step flow model of...
|
In: Studies in Communication Sciences, 2019, vol. 19, no. 1, p. 7-23
In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall picture of the growth in the field (in terms of student numbers, resources and activities), look at diversity in terms of topics (two clusters are identified and ...
|
In: Studies in Communication Sciences, 2018, vol. 18, no. 2, p. 247-266
The aim of this study is to explore the existing differences in (regional) country identity between the two biggest language regions of Switzerland, and the effects that differently-framed public diplomacy messages have on these country identities. To analyze the heterogeneous dimensions of regional country identity in the two language regions and the effects of public diplomacy messages, an...
|
In: International Journal of Strategic Communication, 2017, vol. 11, no. 1, p. 79-94
Due to structural changes in the media industry, the topic of CSR has gained more and more attention among media companies. Our research question was whether media companies can gain legitimacy through CSR disclosures. There is reason to assume that CSR disclosures both directly increase and indirectly decrease a media company’s legitimacy. On one hand, CSR is regarded as a means of...
|
In: Studies in Communication Sciences, 2010, vol. 10, no. 1, p. 107-134
The relationship between journalism and PR has long been discussed within communication science. However, the impact of crisis situations on that relationship has rarely become part of the discussion. Therefore, the aim of the study is to describe the relations between journalism and PR specifically under crisis conditions. Embedded into the intereffication approach, the empirical study is...
|
In: Journal of Communication Management, 2017, vol. 21, no. 2, p. 170-185
Purpose – The purpose of this paper is to investigate how and why individuals use corporate pages on Facebook with the aim of developing a usage-specific inventory of incentive factors which describe brand page utilization for consumption, participation and production behavior. Design/methodology/approach – A combined perspective of uses-and-gratifications (U&G) and social cognitive theory...
|
In: Public Relations Review, 2016, vol. 42, no. 3, p. 418-431
|
