In: Manual of Romance Sociolinguistics, 2018, p. 526-548
This chapter deals with the two Romance languages which are officially recognized as minority languages of Switzerland, Romansh and Italian, and with Francoprovençal and French dialects spoken marginally in the francophone area of Switzerland. Romansh, the language that has gained new recognition in the process leading to the quadrilingual Swiss Confederation, is considered in most detail. The...
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In: Esercizi di fantalinguistica, 2019, p. 33-39
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Eine angemessene Vertretung der Sprachgemeinschaften in der eidgenössischen Verwaltung gilt im politischen Diskurs als wichtiger Ausdruck der schweizerischen Mehrsprachigkeit. Verschiedene Gesetzesgrundlagen und Weisungen sind erlassen worden, um dieses Ziel zu erreichen. Es stellen sich jedoch Fragen bezüglich der Umsetzung und Wirkung dieser Massnahmen im Spannungsfeld zwischen beruflichen...
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In: Voluntas: International Journal of Voluntary and Nonprofit Organizations, 2005, vol. 16, no. 2, p. 109-122
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In: Archival Science, 2010, vol. 10, no. 3, p. 315-331
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In: Higher Education, 2007, vol. 54, no. 5, p. 647-663
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In: Scandinavian Journal of Management, 2011, vol. 27, no. 1, p. 167-172
The radical orientation towards the future; the notion of novelty, experimentation and creativity makes an architectural competition a fascinating object – not least for management studies. In the paper at hand we discuss findings of an ethnographic study on the jury assessment sessions of four recent architectural competitions in Switzerland. We consider these meetings as a laboratory from...
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In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405
Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...
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In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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In: Language Policy, 2006, vol. 5, no. 3, p. 247-265
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