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Haute école de gestion de Genève

Explorative market research on a family farm business in Switzerland : how can a family farm business effectively implement a marketing strategy in order to be profitable and grow in the meat industry in Switzerland ?

Weber, Jenny ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 77.

On average, three farms disappear every day in Switzerland. Small-scaled farms are the most affected by this downturn (Conrad Widmer, 2019). However, larger farms (over 50 ha) have increased. The consequence of this trend is that larger farms represent now a bigger share in Switzerland farming market, at the expense of smaller farms. How can small farms survive in this fast changing and...

Haute école de gestion de Genève

Implications for shipowners and charterers of the IMO 2020 low sulphur regulations

Marsolais, Jerome ; Reboulleau, Jerome (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 78.

The objective of this thesis is to evaluate the effects of the implementation of the International Maritime Organization (IMO) 2020 regulations of low Sulphur emissions on the shipping industry. The new amendments to MARPOL Annex VI that came into force on January 1st, has generated as great deal of anticipation and uncertainty for shipowners and market participants. The choices that...

Haute école de gestion de Genève

How to harness the potential of short food supply chains in Vaud ?

Di Vita, Jonas ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 79.

This study aimed at analyzing the demand side of short food supply chains in the canton of Vaud to provide local farmers with recommendations about how to organize, market and promote the sale of local fruits and vegetables. While many elements in the analysis confirmed the findings of the existing literature, others brought a new understanding of consumers in Vaud. The consumer analysis led to...

Haute école de gestion de Genève

Leading Millennials : what motivates and retains a labeled generation ?

Sukariyeh, Jude ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 80.

This research aims at understanding why are Millennials’ a labeled generation, what are their characteristics and how can Leaders motivate as well as retain them. To do so, theories and studies are explored to see to which extend theory confirms what is observed in practice. The literature review attempts to share a storyline with the readers. The research covers various topics, from the...

Haute école de gestion de Genève

Can reputation risk related to Glencore's activities in the DRC be an impediment to making an investment or indeed to sell one's shareholding stake in Glencore ? : Can this reputation risk undermine Glencore's share price and if so to what extent ?

Grosjean, Julien ; Piller, Robert (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 81.

The research objective of this report is to show the impact of reputation risk linked to Glencore’s activities in the DRC. In order to measure the impact of reputational risk, a focus is made on Glencore’s share price. In the first part of this report, the introduction helps the reader to get important contextual information about Glencore’s background and activities in the DRC. An emphasis...

Haute école de gestion de Genève

How can digital technologies influence Swiss consumers’ purchasing behavior in the sustainable fashion industry ?

Presset, Kenza ; Maeder, Eric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 82.

This research paper aims at understanding the effectiveness of digital technologies on Swiss consumers’ buying behavior in the sustainable fashion industry. It focuses on three main digital technologies: social media, mobile applications and e-commerce platforms. The theoretical background investigates sustainable fashion and reveals its complexity, mainly due to the lack of a universal...

Haute école de gestion de Genève

Legal and ethical constraints in the use of Artificial Intelligence (AI) by Swiss health insurance companies

Truniger, Kerim ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 83.

Experts in new technologies and economists seem to agree: robotics and deep learning by machines will change most of the economic activities in the coming decades, at a very fast pace. If in the past, technological changes mainly brought about gradual increases of efficiency in human work; robotics and the availability of big data, used with Artificial Intelligence (AI) will bring about...

Haute école de gestion de Genève

Given the rise of Electric Vehicles (EVs), to what extent is vertical integration a Critical Success Factor (CSF) for carmakers to be successful in the new automotive industry ?

David, Laszlo ; Willson, Philip (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 84.

The automotive industry generated a revenue of USD 5.135 trillion in 2017 and is expected to produce one of USD 8.931 trillion by 2030. However, despite an increase of roughly 174% of the market value (Krings et al., 2018), traditional and iconic automotive OEMs (original equipment manufacturers) may in the same period see their share of value-added margin decrease from 50-55% to 35-40%...

Haute école de gestion de Genève

How to optimize the Talent Acquisition Strategy and Recruitment Process in Swiss startups and young ventures to build a winning team ?

Krenzi, Laurent ; Hafil, Ansar (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 86.

Recruiting has been shown to be a very important factor of a company’s development and success, it also been highlighted to be a key source of competitive power and key component to build a winning team. Researches state that many young ventures have difficulty to recruit properly. Following a combination of weak recruitment capabilities with limited access to the right talents, the...

Haute école de gestion de Genève

Do socially responsible investments outperform conventional ones ?

Schaub, Laurent-Xavier ; Ruiz, Frédéric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 87.

The literature has seen a growing number of studies addressing the topic of sustainable finance, while firms also seem to be keener on undertaking and advertising societal actions. The role firms play in society has been evolving, especially due to the rising demand for corporate social responsibilities. The question that recurrently arises is whether being socially responsible will allow...