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Haute école de gestion de Genève

Spain and Switzerland: observation of the management of the Covid-19 crisis and its economic impact

Poch, Julien ; Pasche, Cyril (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDEE 455.

Under normal conditions, economies go through boom-and-bust cycles. Covid-19 highlighted the problem of uncertainty in the economy that authors such as Frank Knight have proposed, particularly the unpredictable nature of economic systems. It is in this aspect that the analysis of the phenomenon is of particular interest, with the aim of understanding the repercussions that the response, in the...

Haute Ecole de Gestion & Tourisme

Understanding Mobility in Disaster Scenarios for Emergency Communications Design

Thompson, Dylan ; Bocchi, Yann (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

The goal of this work was to identify the demand for communication as well as key features of user distribution and movement in the event of a disaster using social media data. This thesis has multiple planned stages. We conducted a preliminary research phase during which we analyzed the different aspects of disasters and natural disaster management as well as the data sources used in the...

Haute Ecole de Gestion & Tourisme

Cohort and Trajectory Analysis in Multi-Agent Support Systems for Cancer Survivors

Pocklington, Benjamin ; Schumacher, Michael M. (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

Cancer is an illness that affects millions every year, leaving many individuals and families suffering both physically and mentally. As more efficient and more advanced treatments emerge, there are more families left dealing with difficult situations where there are many uncertainties about the future. This study aims to determine if it is possible to create a proof-of-concept chat ...

Haute Ecole de Gestion & Tourisme

IT Infrastructure Automation

Bruchez, Jonas ; Barmaz, Xavier (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

The purpose of this document is to define the state of the art regarding information technology infrastructure automation. Nowadays, companies need a way to automate their infrastructure to reduce their expenses and avoid wasting time. System administrators could then work with more efficiency and focus on solving challenges in the company that actually require human intervention. An overview...

Haute Ecole de Gestion & Tourisme

Data mining in Bioprocesses – Knowledge discovery in databases (IIG part)

Artero, Christopher ; Schumann, René (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

The purpose of this thesis is to create clusters from historical data with and without domain knowledge. The method used to cluster the data with domain knowledge is a pattern matching sequence and the method done without domain knowledge is a clustering algorithm that will be defined later. The data had to be retrieved from four old databases, then prepared to be clustered. A...

Haute Ecole de Gestion & Tourisme

Viral marketing strategy for Wiil Ltd.

Pestalozzi, Leonard ; Bonazzi, Riccardo (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

This thesis aims to test out the credibility of past research done on viral marketing principles combined with the use of emotions to use in short video campaigns to reach viral success. In parallel, it also tests out how well a panel of experts can predict the outcome of video marketing campaigns using an iterative prediction method. Two batches of three videos each were created and posted,...

Haute Ecole de Gestion & Tourisme

An Optimization Exploration of the Usage of Pinterest, to Increase Switzerland’s Awareness as a Destination, Before and During a Self-Managed Trip

Sahli, Carole ; Varini, Kate (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.

Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.

Haute Ecole de Gestion & Tourisme

Interactive web interface for the configuration of imaging and patient data anonymization

Viriot, Audrey ; Depeursinge, Adrien (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.

Karnak is a tool with normalization and de-identification capabilities for medical images in DICOM format. It is used in medical research in order to anonymize all information that can be sensitive. Algorithms of normalization and de-identification are under development by the Karnak team, but no user interface exists. Karnak is destined to be in a research pipeline. The purpose of this...