Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.
The study of tourism demand of a specific market for a destination, during a certain period needs to consider numerous different aspects (i.e. the economy, travel trends, destiatio’s assets, et.. Few research has been conducted by the tourism marketing organization Switzerland Tourism (ST) concerning tourism during the fall season in the Swiss Alps. The Dutch market appears...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2015.
With a continuous growth of online booking channels and very knowledgeable consumers, travel advisors must develop strong product knowledge to remain competitive. Interactive online learning courses are often used to train travel professionals, as they offer flexibility and save time and money. New technologies allow learners to interact with the program and be prepared to situations that...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2013.
Having partnerships with Marketing Alliances has been proved to be an effective way for Switzerland Tourism North America to push the Destination promotion and sales as well as increase the awareness of Switzerland with the network. The two existing partnerships are with Virtuoso and Signature Travel Network, both luxury/leisure focused companies. Particularly successful results have been...
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