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Haute Ecole de Gestion & Tourisme

How is the usage of video marketing for different players in the tourism industry in the alpine regions of Switzerland ; and how do they compare to their competitors in France, Austria and Italy?

Zouaoui, Malika ; Schegg, Roland (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2019.

This study examines the different approaches toward video marketing by the DMOs in Austria, France and Italy and compares them with the video marketing done by Swiss DMOs and hotels. 100 samples have been analysed according to predefined criteria. The information shared in this paper can help Swiss DMOs and hotels to understand how they compare to their competitors in terms of video ...

Haute Ecole de Gestion & Tourisme

Training of North American travel agents with interactive online learning courses : The case of Switzerland Tourism North America

Ansermet, Lionel ; Salamin, Anne-Dominique (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2015.

With a continuous growth of online booking channels and very knowledgeable consumers, travel advisors must develop strong product knowledge to remain competitive. Interactive online learning courses are often used to train travel professionals, as they offer flexibility and save time and money. New technologies allow learners to interact with the program and be prepared to situations that...

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